– MIDCO was established on the 28th of March, 2000 and registered in the Commercial Register of Beirut under the number 75559.

– Core business: importing, distributing and maintaining international brands in the home appliances commerce (GENERAL, NOVOX, Mondin, IT Wash, & Aiwa).

– The company is operated by 31 employees in the Administration, Finance, Sales, Warehousing & Distribution,  and Service Center.

– Auditors are Talal Abou Ghazaleh.

– MIDCO has 5,800 sqm in total operating space areas divided into 400sqm for offices & showroom, 5000sqm for the warehouse and 400sqm for the service center & spare parts. In addition to two (2) warehouses at the Port Free zone.

Our Products

– MIDCO is the sole distributor for GENERAL, Mondin, IT Wash, & Aiwa
– Launched in 2002 by MIDCO, NOVOX, is considered a success story in the OEM brands.
– MIDCO is operating 3 main categories of products:

  • White goods (refrigerators, washing machine, dryers, freezers, Air Conditioner , Dishwasher & water dispensers).
  • Brown goods (Free standing Ovens, Built-in Oven & Hob).
  • Black Goods : Television Under Aiwa brand.


– MIDCO is committed to outstanding quality of imported goods and requests the top quality materials to be used in the OEM products.
– MIDCO provides coverage on the products with a guarantee towards wholesalers & end users.
– Our technicians are highly trained.

Local Market

– Country wide distributors.
– Retails all over Lebanon (over 100 retailers).
– Top and leading market share in the branded air conditioners (General).

Our Brands