Life is the market leading retailer of health & wellness products in the Nordics and also operates the two largest wholesalers for health products both in Sweden and Norway. Life’s mission is to help people to a healthier life and provides a carefully selected range of high quality products. Life offers dietary supplements, sports supplements, natural skin care, healthy foods, herbal medicines and much more.

Fairford's view

Life operates in an interesting market with strong underlying growth driven by increased focus on health and wellbeing. Life has a strong market position and well-known brand in the Nordic market, and from this base we believe the company has a large value creation potential. We are motivated to support the company’s strategic plan to maintain and develop its position and we are proud to support the company in its mission to helping people to stay healthy in a natural way.

Company Facts

Chair of the Board

Thommy Nilsson


Wictoria Glans

Investment Team

Bengt Dahl